Korean clothes are currently a trend setter, especially among teenagers. Not only limited to clothes with various styles and materials used for everyday life, but also accessories, bags, shoes, even lingerie or nightgowns, all have Korean nuances. This phenomenon is unique, because in terms of fashion, for decades it has been dominated by Europe and America. Several years ago, Japan also gave color to the Indonesian fashion world with its harajuku style, but not so long as Korean clothes.
Many things have caused Korean clothes to be favored by young people, one of which has had a major influence is the expansion of K-Pop with its boys bands and girl bands which have many fans in Indonesia, as well as Korean dramas which have been quite successful in shifting the dominance of soap operas on several national televisions. With so many Korean art and cultural products that enter Indonesia, especially those carried by the artists, this has indirectly built an image among young people that looking trendy is the appearance of Korean artists, including in terms of dress.
More than that, Korean fashion do offer a unique and fresh model, and are very fitting to support the appearance of young people. The use of contrasting motifs and colors, combined with modifications to feminine nuances but still presenting a manly impression when worn by men, is one of its unique characteristics, for example cardigan or blazer equipment with low cleavage that many male artists wear, but also often worn by female artists. which combines it with a short skirt.
Korean clothes are becoming increasingly popular, because in addition to being rich in models, they also have a wide variety of materials. The variety of fabrics is what makes the prices also vary, starting from prices that can only be reached by the middle to upper class, to relatively cheap prices.
One more reason for the proliferation of Korean clothes is the ease of getting them. Not only in big cities, in almost all district cities, Korean fashion products can be easily obtained. In fact, there are many fashion shops that specialize in selling Korean clothes and various accessories. Likewise in cyberspace, many online shops compete for the Korean clothing fan market through the various products they offer.
Those are some of the reasons that have caused the shift in fashion trends in Indonesia, from initially orienting towards Europe and America, to now switching to Korean clothes.